5 SIMPLE WAYS TO GIVE YOUR WEBSITE AN INSTANT UPGRADE
As an online entrepreneur, you know your website should be doing the heavy lifting of marketing your product or service. But, is it?
Your website is more than a pretty face…it should MAKE YOU MONEY.
Below are 5 quick low or no cost ways to make sure your website isn’t driving people away.
1) DOES YOUR SITE PASS THE GRUNT TEST?
Open your home page of your site (or better yet, have someone who isn’t in your line of expertise look at your site). The viewer should be able to understand what your business does in about 3 seconds. As Donald Miller from StoryBrand.com says: “A caveman should be able to tell me what you do!” Simple and clear is the goal. If the image and tagline aren’t clear, change it!
2) PEOPLE DON’T READ…THEY SKIM!
You’ve probably heard this before, but we all need a reminder. People DO NOT READ your website.
They skim for headlines that stick out like this one to see if it’s worth their time to go back and read.
Go through your copy with a scalpel. Cut out any redundant information, long paragraphs or wordy explanations. Try to keep paragraphs to 3 or 4ish sentences. Pull out the most impactful lines and make them bold headlines. Even in blog posts! And, while we’re at it, change any language that doesn’t sound like something you would actually say when talking to a client or friend. Make it conversational!
3) GO EASY ON THE FONTS
A sure way to ruin the design of your website is to choose the wrong font, not keep them consistent, and use too many. Too many fonts or constantly changing fonts confuses the viewer. Choose NO MORE than 3 fonts and use them consistently in your website, social media and print material. Do you have an outdated font (I’m looking at you Papyrus.) Make sure your fonts are on trend. Go to Pinterest and type “font pairings” or “font trends” to see what designers are using to keep your site looking current.
4) BE CONSISTENT IN YOUR WEBSITE IMAGES
Stock websites are great for free images. Just don't mix and match multiple styles if you can avoid it. Finding images that look like they all came from the same photographer keeps the look of your site consistent. Try websites like Unsplash, Pexels, Stocksy, Etsy, KateMaxStock, and Pixabay for beautiful stock images. Some will let you search by photographer for consistency! Or for a custom look, hire a photographer (ahem, like me!) to customize and create a consistent look.
5) OPTIMIZE YOUR SITE FOR MOBILE AND QUICK LOADING
People hate waiting for your site or images to load (and so does Google!) One way to help this is to use an image compressor like JPEGmini.com to resize your images without losing quality before you upload them to your site. Download the trial, drag and drop your images into the loader and they will automatically compress and optimize for the web. Easy!
Also, make sure your site looks great and works well on a mobile device. Here’s a link to a site to test your website’s mobile and desktop speed: CLICK HERE FOR SPEED TEST
Need more help with your website?
Sign up for my website review service! I'll go through each page of your website and give you specific actionable ideas and direction to help you:
CONNECT, CONVEY AND CONVERT
Connect: to your perfect client
Convey: give them the info they need to make a decision
Convert: tell them how to take action!