GET CLEAR ON THE ENERGY OF YOUR BRAND
Kristin Thompson is a powerhouse speaker, coach and entrepreneur. Her company, Speak Serve Grow, helps people create successful businesses through the power of speaking gigs. Her high energy, rock star vibe and magnetic personality are a joy to photograph. Kristin has a very clear sense of her style, the energy she wants to put out in the world, and what (and who) she wants to attract into her business. For her shoots, you’ll always find us blasting Spotify and rocking out.
Show up as you. You are exactly what the world needs.
The world needs you! Your ideas, wisdom, creativity and just like Liam Neeson, your particular set of skills. Please don’t fall into the trap of trying to be like people you see online or even people you admire. You are exactly who we need. Not a copy of someone else, but you, my friend.
Take the time to get really specific in your business about your style, your energy and your client’s energy. You don’t have to be a badass rocker chick, but you do need to know who you are. This can also change through the years…you don’t have to be stuck in old energy that doesn’t serve you any more! As you grow and change, so does your business.
Here are a few questions to ask yourself to get clarity on your brand’s energy:
Why did I start my business? Is there a story or life lesson there? How can my story inspire others?
What do I want to be known for?
What are my highest values? Freedom? Connection? Self Care? Abundance? Family? How do those values show up in my business?
What words to people use to describe their experience working with me?
How much of my weirdness am I willing to let show? Got a secret cat figurine collection? Are you a little too obsessed with true crime podcasts? (that’s me!) Let your freak flag fly.