Jessica Daniels

How to Get Great Testimonials from your Clients

jessica-daniels-brand-photography.jpg

You know that testimonials are important to converting viewers into clients, but you’re not sure how to get them. Getting great testimonials comes down to asking the right questions. Your client’s feedback and testimonials should address the fears, issues, experience and outcome your prospective client might have when deciding to buy from you. Feel free to copy and paste the questions below.

VIDEO VS. WRITTEN TESTIMONIALS

Written testimonials are great, but we’ve all seen those horrible sites where dubious/general looking testimonials make us question the sites reliability. With video, we can definitely see whether or not someone is genuine. I recommend getting both written and video testimonials for your website if possible.  A lot of people know how to record with a video on their phone and send it to you, or through their computer using Zoom.  

HOW TO ASK FOR TESTIMONIALS

One way to ask is to create a form on your website that they can easily fill out and email a link to it. Don’t ask people to write something from scratch. You can also use something like Typeform to create a free questionnaire, or send your list of questions in an email that they can reply to.  Don’t forget to thank them with a client gift and/or handwritten note!

Adding the client’s photo to the testimonial is another way to add validity to the website. Remember, you must ask first!  Ask if it’s okay for you to use their “about” or a profile photo for your website.

 

 QUESTIONS TO ASK FOR WRITTEN TESTIMONIALS:

·       What were you struggling with before working with me?

·       What hesitations did you have about hiring me?

·       What was THE THING that made you decide to hire/buy from me?

·       What would your life/business be like now if we HADN’T worked together?

·       What is your life/business like now that we HAVE worked together?

·       If you were to describe your experience to a friend, what would you say?

jessica-daniels-brand-photography.jpg
personal-brand-photography.jpg
KT-5.jpg

QUESTIONS TO ASK FOR VIDEO TESTIMONIALS:

Here are some great questions to send out to get quality video testimonials: (you don’t need to use all of them, but choose at least one or two from each section) 

·       What were you struggling with before working with me?

·       How did you feel at the time?

·       What thoughts and worries were going through your mind?

·       How did it make your partner/family feel?

 

·       What hesitations or fears did you have about hiring me?

·       Were you concerned about the investment?

·       Were you concerned about hiring the right person?

 

·       What was the ONE thing that made you decide to hire me?

·       Can you remember how you found me?

 

·       What would your life/business be like now if we hadn’t worked together?

·       Would you say it was a worthwhile investment?

 

·       What is your life/business like now we’ve worked together?

·       What specific results have you seen as a result of us working together?

·       If you were to describe our working together to a friend, what would you say?

Spend some time gathering your testimonials. It’s so worth it!

xoxo Jess